OUR STORY

Bella Rose began at home — in the middle of family life, motherhood, messes, love, and a lot of heart.

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We’re a small, family-run business based in Florida, built on a simple but deeply held belief: kindness matters. Not just as a word, but as a way of living, raising our children, and showing up in the world.

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Like many of you, we’re juggling real life — full-time jobs, family, responsibilities, and the constant effort to raise good humans in a world that can feel heavy and overwhelming. Bella Rose was born from that place.

From the desire to slow down, to choose intention over perfection, and to create something meaningful in the everyday.

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Our designs are quiet reminders. Conversation starters. Small nudges toward compassion... For others, and for ourselves. We believe what we wear can reflect what we stand for, and that kindness, when practiced consistently, creates ripple effects far beyond what we can see.

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When you support Bella Rose, you’re supporting a real family, a small business, and a vision rooted in empathy, connection, and community. You’re joining us in choosing kindness - in how we speak, how we raise our kids, and how we move through the world.

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Thank you for being here.
Thank you for wearing your values.

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Together, we’re raising kind humans who will change the world.